Why Political Ads Shouldn’t be Micro-Targeted
Mark Zuckerberg, Facebook’s CEO, has an easy justification for his decision to run political ads on the platform no matter what lies they tell. He doesn’t want to play censor, so it’s up to the public to decide what’s true and what’s false.
Twitter took a different path. Rather than promote or police false claims in political ads, it decided to ban them all. Jack Dorsey, Twitter’s CEO, tweeted that he had to act given the “entirely new challenges to civic discourse” presented by online political ads because of “machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes.”