Why Uber and Lyft Want to Create Walled Gardens – And Why it’s Bad for Urban Mobility
If you’re not a techie, you may not have come across the term “walled garden” before. But it’s a critical concept these days in technology business strategy–and it has the potential to fundamentally change the ways we travel throughout cities.
In essence, a walled garden is a closed technology platform that limits the information and options available to a user. If you have an Apple product, the concept will be familiar: In order to download a new app to your iPhone, you must go to Apple’s App Store. Apple “curates” the apps you can get in the App Store, bringing some to your immediate attention while forcing you to search for others. Apple also decides whether or not a new app will be made available to you and the 500 million other people who visit the App Store every week. That gives Apple a lot of power, which can cause consternation or controversy when an app is rejected.