Carrie is an independent marketing and communications consultant with nearly 20 years of experience, mainly in the nonprofit and media sectors. She works with clients such as impact investment firm Quantified Ventures, local NPR affiliate 88.5 WAMU, affordable housing loan fund NeighborWorks Capital, National Geographic magazine, and global health nonprofit Arogya World, which implements data-driven diabetes prevention programs in India. She brings a journalistic lens to content marketing, serving as an advocate for the audience and translating often complex financial topics into informative, useful, and entertaining articles.
Before consulting, she was the Director of Corporate Communications for the National Geographic Society, where she worked with executives and explorers to tell their stories through conference appearances, media, social media, donor engagement and thought leadership. She created and executed an executive visibility strategy for the President and CEO and executive team members, including more than 65 speaking engagements, dozens of blogs and op-eds, and social media.
Prior to National Geographic, Carrie managed marketing strategy and brand development for Calvert Impact Capital, which allows investors to help empower disadvantaged communities through affordable housing, job creation, access to basic financial services, and microfinance. The PR, online and offline campaigns, collateral, and social media programs she implemented there supported sales of $218 million in investments. She has also held positions in the financial services, publishing, and technology fields.
Carrie currently teaches a course on marketing and personal branding at The George Washington University’s business school. She holds undergraduate degrees in journalism and political science from Syracuse University and a Master’s of Science degree in Marketing from Johns Hopkins University.