Huawei’s PR Campaign Comes Straight From the Party’s Playbook
The recent announcement that U.S. companies will need licenses to sell to Chinese telecommunications provider Huawei may amount to an economic declaration of war against Beijing’s technological champion. China has already taken its own measures such as the announcement of an “unreliable entities” list. But it will also fight back using a frequently underrated weapon: its growing ability to shape opinion globally.
The Chinese Communist Party (CCP) is applying—with increasing frequency and effectiveness—many of the techniques it uses to manage its domestic information space to the world outside China’s borders. By marrying China’s economic heft and an increasing presence in the world of corporate thought leadership with homegrown information warfare, the CCP has forged a formidable global apparatus for shaping the conversation on China, from the Davos elite to grassroots social media. Nowhere has the growing power and sophistication of this apparatus been more apparent than in the recent trans-Atlantic debate on Huawei.