YTN – Workshop ‘Building your Public Persona’
Reputations matter and in today’s world building a positive reputation is increasingly linked to the power of your ideas and how your ideas are received by segmented and varied audiences. Due to that importance the Young Transatlantic Network (YTN) of the German Marshall Fund of the United States (GMF) in Brussels organized a unique workshop offering our young professionals training in how to discover their public brand, enhance their public personas, and develop content that audiences want to consume, online and offline. Around 20 young leaders had a fruitful discussion on how much it matters to be present in the on and offline world, but also to be careful what to put on social networks.
Adnan Kifayat, who took the lead on the workshop, is a senior resident fellow at GMF, where he advises the organization on its efforts to strengthen leadership development and Next Generation strategies in the transatlantic region. Until recently, Kifayat served as U.S. Secretary of State John Kerry’s acting special representative to Muslim communities and was instrumental in creating programs to broaden and deepen U.S. diplomatic engagement through social entrepreneurship, political empowerment, and shared commitments to security. As senior advisor to the U.S. Under-Secretary of State for public diplomacy, he led the development and deployment of the Public Diplomacy 2.0 Initiative, which helped transform the State Department into a new media-savvy institution. He served twice on the National Security Council staff to coordinate counterterrorism and economic issues across the Middle East and Africa.